8th-SONATA Design Film
Onpoint is working with Hyundai Global Design Center, to help their designs to communicate intuitive and global. Sonata, one of the successful models of Hyundai, now in new generation and reborn as a 4-door-coupe. We focused on the new design elements to emphasize the scent of sportiness and homage of the model.
Announce to the world
The new generation of Sonata’s design announcement film was released in Seoul Motor Show, New York Motor Show, and global digital channels of Hyundai Motor Company.
The first 4-door coupe
with sensuous sportiness
Released March 2019
Client: Hyundai Motor Company
Director: ICU-film (Jiryong Kim)
Production: Pyke media (Donghyun Yoo)